Politics and Elections Blog
Trends, tools and news from the Google Politics & Elections team
Hanging out at the 2012 Political Conventions
Friday, August 24, 2012
With just 76 days until Election Day, next week begins a flurry of political activity as the national conventions get underway. And while very few people can make the trip to the
Republican National Convention
in Tampa, FL., or the
Democratic National Convention
in Charlotte, N.C., Google+ is bringing the conventions straight to your laptops and mobile phones in a series of Google+ hangouts with the convention organizers and top media organizations.
Over the course of both conventions, you’ll be able to tune in live via Google+ hangout, hearing from and talking with top media outlets who are on hand to make sense of all the politics. Check out The official Google+ pages for the
Republican National Convention
(
#RNC2012
) and
DemConvention
(
#DNC2012
) to get the latest news. Also, tune into our Google Politics & Elections
page
every day to see live Google+ hangouts with the following media partners:
Associated Press
CBS News
CNN
Fox News
Huffington Post
LA Times
National Journal
NBC News/MSNBC
Newsweek/Daily Beast
New York Times
NJ Star-Ledger
PBS NewsHour
Reuters
Wall Street Journal
Washington Post
We’re looking forward to making this year’s conventions the most interactive ever. In addition to these hangouts with top Google+ partners, we’ll have a few surprises up our sleeves to give you never-before-seen access to the conventions. Stay tuned for more in the coming days as things heat up in Tampa and Charlotte!
Posted by
Steve Grov
e, Google+ Head of Community Partnerships Team
The U.S. election, live on YouTube
Wednesday, August 22, 2012
(
Cross-posted from the
Official YouTube Blog
)
Today we’re introducing the
YouTube Elections Hub
, a one-stop channel for key political moments from now through the upcoming U.S. election day on November 6. You can watch all of the live speeches from the floor of the upcoming Republican and Democratic National Conventions, see Google+ Hangouts with power brokers behind the scenes, and watch a live stream of the official Presidential and Vice Presidential debates. You won’t need to go anywhere else for the must-watch moments of this election cycle...they’re all happening
here
live.
In addition to videos from politicians and parties, a diverse range of news organizations—both established names in media and sought-after new voices—are sharing their coverage of the political process on the new
hub
. You’ll find live and on-demand reporting and analysis from
ABC News
,
Al Jazeera English
,
BuzzFeed
,
Larry King
,
New York Times
,
Phil DeFranco
,
Univision
and the
Wall Street Journal
. Each will put their own stamp on the Presidential race—from the conventions to the debates to election night.
Of course, we’ll have special live coverage around the Republican National Convention from August 27 to 30, the Democratic National Convention from September 4-6, the Presidential and Vice Presidential debates in October, and election night.
Bookmark the Elections Hub now
for a front row seat along the road to the White House.
Posted by Olivia Ma, YouTube News Manager, recently watched "
Sarah Palin Gives Obama Advice to Win the Election - The DeFranco US Election Weekly Recap #1
."
All Politics is Local: Introducing Congressional District Targeting for Google AdWords
Friday, August 3, 2012
Cross-posted
on the
Inside AdWords Blog
In his
autobiography
, Former House Speaker Tip O’Neill famously said “All politics is local”. With all 435 seats up for election in
brand new Congressional Districts this November
, that adage rings even more true for House candidates running this fall. Through the redistricting process that takes place every 10 years, every district takes on a new shape - with new voters. This makes reaching the right voters with the right message even tougher.
Starting today, in addition to
targeting specific zip codes
, we’re enabling an even more useful solution that allows political campaigns to reach voters within a specific Congressional District.
Say you are running for Congress in the 6th District of Maryland - which features a highly publicized race between Ten-term incumbent Rep. Roscoe Bartlett and Montgomery County businessman John Delaney. The 6th is located in western Maryland, and has been a longtime GOP stronghold, but was drastically reshaped by redistricting which has made it more competitive.
Barlett and Delaney’s campaigns are waging a battle in the oddly shaped district that has voters in many zip codes, towns and communities looks like this:
(This map embedded above is courtesy of
data from Azavea
)
As campaigns know, reaching these households in an effective manner with traditional means takes time and - importantly - valuable resources. This district is a great example - it includes voters who live in the Washington D.C. media market. But, as you can see from the map, buying TV ads in DC won’t reach your voters in the 6th District.
Now, with congressional district targeting in AdWords, campaigns can quickly and easily target their search, display, mobile and video ads *solely* within that particular district’s border. You can start by heading into AdWords and selecting your District number from the location menu populated with
district information in simple Google Maps format, prepared by Azavea
. Build your ad and you’re on your way.
We’ve built a sizeable team that is working around the clock to help all candidates get the most from their online advertising efforts. Congressional District Targeting in AdWords is just one more way that we’re working hard to deliver better ads for users and voters and better tools for political campaigns.
By working
across all four screens
, digital ads are highly accountable, precise, and continually evolving. Google’s complete solution helps thousands of political campaigns in all shapes and sizes make the web work for them. Our products are designed to work together, enabling campaigns do more with less online. Head over to the
Four Screens to Victory site
to learn more about how your campaign can win the moments that matter.
Posted by: Charles Scrase, Google Politics & Elections Team
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