Politics and Elections Blog
Trends, tools and news from the Google Politics & Elections team
Get Ready to Vote with Google
Monday, October 29, 2012
Every four years in the United States, people prepare to head to the polls and
increasingly search
for information about how to register to vote, where to vote and who is on their ballot. Even though it is 2012, important voting information is disorganized and hard to find on the Internet. To help voters research candidates and successfully cast their ballot on Election Day, we’ve launched our new
Voter Information Tool
.
You can enter your address to find information on your polling place, early vote locations, ballot information with links to candidates’ social media sites and voting rules and requirements. The tool is
easy to embed
on any website and is
open source
so developers can modify it to create custom versions. We're working with a number of media partners to ensure the tool is accessible across the web, and partners like Foursquare and AT&T are doing great work building apps on our
Civic Information API
.
We hope this tool will help make getting to the polls and casting your ballot as simple as possible.
Posted by Jesse Mwaura, Google Politics & Elections Team
Comedy Central's Indecision 2012 Caption Competition
Wednesday, October 24, 2012
This week Comedy Central relaunched its Indecision2012 caption competition. We collaborated with them to add little extra magic, so that now you can use the tool to make your own memes and share them socially on the web.
Empowering individuals with information is at the core of Google’s mission, and the the Indecision2012 caption competition is a great way to get people sharing and talking about politics and democracy. It’s easily accessible, and helps to engage with the election in a fun way.
Comedy Central's Indecision
is the network’s digital hub for election news and political comedy. With a website, daily blog, photo galleries, original video, mobile apps and social media, Comedy Central's Indecision finds the funny in politics and puts it everywhere you are.
Google is committed to civic engagement and using technology to get people involved in the 2012 election. We look forward to watching the best memes go viral as people share them across the web.
Go check out the competition at
www.indecisionforever.com/caption-challenge
. Make a meme, enter the competition, and share the fun!
Posted by the Google Politics & Elections Team
Dive into election data with the CNN/Google Campaign Explorer
Friday, October 19, 2012
Election Day in the United States is just three weeks away and campaigns at all levels are ramping up for the home stretch. With Election Day just around the corner, there will be an increased barrage of campaign ads, fundraising requests, and visits from the candidates. Today, in collaboration with CNN, we're launching the
Campaign Explorer
to help you make sense of it all.
The Campaign Explorer lets you visualize ad spending, fundraising, and candidate travel from the presidential campaigns on the electoral map. You can dive into data for a state, compare multiple states, and then save and share snapshots with your own insights. Here's a snapshot we created comparing travel and ad spending across three major battleground states - Ohio, Virginia, and Florida:
At Google we're passionate about using technology to open up data and make it more useful, and we hope the Campaign Explorer will help do that for some election data. We're thrilled to partner with CNN to make this possible. CNN brought a wealth of campaign information and years of journalistic expertise, and we made use of the latest web technologies in
HTML5
to present this data in a new and engaging way.
Be sure to share your snapshots on Google+ and mention
+Google Politics & Elections
and we'll reshare the most interesting. You can learn more about what we're doing for the US election and others worldwide at
google.com/elections
.
Posted by Eric Hysen, Google Politics & Elections Team
During debates voters turn to mobile for instant answers
Thursday, October 18, 2012
Posted by: Adam Grunewald, Politics & Elections Team and Mobile Ads Marketing
While it’s easy to get caught up by the passion and finger pointing in Tuesday night’s debate, it’s important to remember the real purpose of a presidential debate - educating and informing the American people.
We wanted to understand how viewers use their smartphones and tablets as ‘second screens’ to research and fact-check topics during and after the debate. So we took a look at debate-related search queries coming from mobile devices on Tuesday and found that:
Mobile has become a central component of this year’s election:
2,000% increase in debate-related searches on mobile in 2012 vs. 2008
Mobile helps voters find spur-of-the-moment information:
3,300% increase in searches related to Libya immediately after the question about presidential accountability for the Benghazi attack
Mobile is used simultaneously with television:
47% of Tuesday’s elections-related mobile searches occurred during and immediately after the debate
Mobile devices: our couch companions
Already this election season, we’re seeing voters research issues, find information, and even register to vote across desktop, smartphone, tablet and television. This data reinforces the need for political campaigns to engage voters across all
four screens
- especially during key campaign events. With the portability of mobile devices, many people are using them while watching television to search for follow-up information or to fact-check. The debates were a great example of this mobile multi-tasking as people turned to their mobile devices in real time to find more information about the comments and issues raised by the candidates. Looking at a timeline of searches for a specific issue like energy throughout the debate, we can see that the spikes in searches occur in direct response to specific conversation sparks on television.
(Click image above for larger version)
Immediate information
In addition to being used in front of the television, people turn to their mobile devices when they’re looking for immediate information. The “always-on” nature of tablets and “always with you” nature of smartphones make them quick and easy to pick up for a spontaneous search. During the debate we saw enormous spikes in mobile queries immediately after panelist questions or statements from the candidates. For example, within one minute of Mary Fallano’s question to Romney about his tax plan, tax-related mobile searches increased by over 500%. This is true not just while watching the debates, but also throughout the day as people use their smartphones while talking about politics with friends, listening to the news, or even after coming across an offline ad.
Four screens to victory
As we enter the final weeks of the presidential election, digital devices will be key to helping voters decide which candidate is right for them. It’s a well-known fact that one of the keys to a successful candidacy is controlling the message. What’s clear in today’s multi-screen world, is that controlling the message on any issue requires that a candidate have a strategy to engage with voters across all
four screens
.
Internet is Key Channel to Reach Persuadable Voters Finds New Study from Google, GSG and POS
Wednesday, October 10, 2012
Cross-
Posted
by
Julie Hootkin VP, Global Strategy Group
and
Robert Blizzard VP, Public Opinion Strategies
[From time to time we invite guests to blog about initiatives of interest, and are very pleased to have Julie Hootkin of Global Strategy Group and Robert Blizzard of Public Opinion Strategies join us here. – Ed.]
As the 2012 campaign enters its final weeks, new research suggests that the Internet offers candidates a real opportunity to reach the most sought-after voters – those who have not yet made up their minds. According to a survey of 500 persuadable voters in Florida, Ohio, Nevada, Virginia and Wisconsin conducted between October 2 and October 7, 2012 by Global Strategy Group and Public Opinion Strategies, the Internet is an increasingly important resource when it comes to getting information about this year’s campaigns and elections.
Read the full memo
here
.
Google and YouTube at the 2012 Presidential Debates
Wednesday, October 3, 2012
The presidential debates have generated some of the most memorable moments from the campaign trail. From a digital perspective, we’ve come along way from the
first televised
presidential debate in 1960 to the first
debate livestream
in 2012. Here are three ways you can use Google to discover and engage with the latest debate coverage and claim your front row seat to all four general election debates.
FOLLOW TRENDS
- Healthcare? Jobs? Immigration? What are Americans searching for around the debates? Find the latest Google search trends and consumer insights on
google.com/elections
or by following the
Google Politics & Elections page
. We’re also on the ground at each debate location partnering with the Consumer Electronics Association (CEA) to highlight key trends on our "
Insights from the 2012 Debates
" media wall.
WATCH LIVE
- Watch the livestream at
youtube.com/politics
via our partners at ABC News and catch what the
YouTube Elections Hub
partners --
ABC News
,
Al Jazeera English
,
BuzzFeed
,
Larry King
,
New York Times
,
Phil DeFranco
,
Univision
and the
Wall Street Journal
-- are saying pre-and-post debate. Missed the debate? Check back on Thursday for full clips and highlights.
HANGOUT
- Keep an eye on the our Google+
page
for hangouts around the debates with the
Washington Post
,
USA Today
,
Mitt Romney
’s campaign, students from the University of Denver and many more. Join the conversations and share your thoughts by using #googlepolitics in your posts.
Let the debates begin!
Posted by Natalie Vernon, Google Politics & Elections Team
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