Politics and Elections Blog
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Likely Voters are Spending More Time than Ever Watching Online Video
Tuesday, February 25, 2014
The American electorate has reached a tipping point -- with 29% of likely voters not having watched live television in the past week -- according to new research from Google, digital firms Targeted Victory (R) and Well & Lighthouse (D), and polling firms Public Opinion Strategies (R) and Global Strategy Group (D).
To understand how electoral and advocacy campaigns can effectively reach likely voters, Public Opinion Strategies and Global Strategy Group conducted a national telephone survey of N=800 likely voters, January 25-28, 2014.
Read the full study
here
.
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