Politics and Elections Blog
Trends, tools and news from the Google Politics & Elections team
The Colbert Bump
Sunday, January 15, 2012
The “Colbert Bump,” as described by
one wiki
, is the “curious phenomenon whereby anyone who appears on The Colbert Report gets a huge boost in popularity.” We at Google Politics & Elections wondered if this rule applies even to Stephen Colbert, who
announced Thursday night
he would set up a presidential exploratory committee after a
recent poll
found him leading GOP candidate Jon Huntsman in South Carolina.
To test this, we looked at South Carolina Google search data to see if Colbert experienced any noticeable spike in searches for his name. The results were dramatic: Since Thursday, Colbert saw a 189% jump in searches in the state, while Paul, Santorum, Romney, and Gingrich all saw declines during the same period.
In total searches, Colbert trailed all four of these candidates on Thursday, but as of Friday, he was outperforming everyone but Paul and Romney in South Carolina.
Will this Colbert Bump be sustained? We’ll check in early next week to see how Colbert is performing against his real GOP counterparts.
Posted by: Samantha Smith, Google Politics & Elections Team
No comments :
Post a Comment
Labels
2012
4 Screens to Victory
4STV
ads
advertising
case studies
caucuses
Civic Technology
Congress
data
debates
Digital Playbook
election results
Elections
engineering
events
Fellows
Florida
France
gadgets
Google AdWords
Google Elections
Google India. Know your candidates
Google trends
Google+
Google+ Hangouts
GOP
guest posts
hacking
Hangouts On Air
horserace
How do I vote?
India
Indonesia
iowa
Livestream
media partnerships
mobile
moderator
New Hampshire
New York
nyc
open
open data
OSCON
PDF
polling
President
research
South Carolina
Spanish. google.com/elections
State of the Union
surveys
trends
trendspotters
video
Voter Information Tool
voters
Voting
YouTube
YouTube for Government
Archive
2016
Aug
Jul
Jan
2015
Nov
Oct
Jun
May
Apr
2014
Oct
Sep
May
Apr
Mar
Feb
Jan
2013
Dec
Nov
Sep
Jun
Apr
Mar
Feb
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Mar
2010
Dec
Nov
Sep
Aug
Jun
May
Apr
Mar
Jan
2009
Nov
Oct
Sep
Aug
Jul
Jun
Feed
Google
on
Follow @googlepolitics
Calling All Google Politics Trendspotters!
Spot a political, issue or campaign search trend on the web that we should feature?
Submit Your Trends Here
No comments :
Post a Comment