The Internet has fundamentally transformed how voters receive information, and in this year’s Republican primary Google has helped change the way voters follow elections. From partnering with the Republican Party of Iowa to show real-time caucus results to using our Insights for Search tool to see how searches for candidates in key states track with news events, Google’s Politics & Elections team has helped connect voters to relevant information. To complement our online efforts, Google recently hired leading polling firm Public Opinion Strategies to go "offline" to find out how likely Republican primary voters in South Carolina are receiving information by conducting a telephone poll of 500 likely voters on January 17 and January 18. a surprisingly high number of likely Republican primary voters have gone online to follow the election.
70% of likely Republican voters in South Carolina, about the same percentage of the population that has Internet access, have gone online to gather information about Saturday's election. This means that most Republicans who enter voting booths tomorrow will do so with an opinion that has been shaped by what they saw online.
62% of likely Republican voters in South Carolina who have searched online have used a search engine to check information they saw elsewhere, a number that holds up among supporters of all the candidates (and, surprisingly, even 43% of voters 65+ had used a search engine to check information they had learned about a candidate).
Posted by: Rob Saliterman, Google Politics & Elections Team and Robert Blizzard, Vice President, Public Opinion Strategies
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