Politics and Elections Blog
Trends, tools and news from the Google Politics & Elections team
Using Google search trends to look ahead at New Hampshire
Friday, January 6, 2012
In the wake of the closest Iowa caucuses in history, the race for the GOP presidential nomination turns to New Hampshire, which hosts this cycle’s first primary next Tuesday. How will the Iowa results will affect New Hampshire, if at all? To find out, we used
Google’s Insights for Search
to compare search queries for the
top-polling
candidates in New Hampshire. Ron Paul is
atop the field and risin
g. Despite unparalleled search performance, Paul remains a distant second in the latest polls of likely voters in New Hampshire’s primary.
Though he only won the Iowa Caucuses by eight votes, Mitt Romney’s
lead
in New Hampshire polls looms large over the rest of the field. In Google searches by New Hampshirites, however, Romney is well behind Ron Paul, who also
led searches in Iowa
. Romney is also on the verge of being overtaken by Jon Huntsman in New Hampshire’s searches. Huntsman is third in
searches
and in some recent
polls
there.
Despite essentially tying Romney in Iowa, Rick Santorum still
trails the pack
in polls for New Hampshire (a state that contrasts sharply with Iowa’s
religiosity
.) But Santorum has seen a
considerable spike
in search traffic there, as well as in South Carolina, where the next primary takes place on Friday, January 20. And so far for this week, searches for Santorum are
on par
with the other frontrunners.
Posted by: Samantha Smith, Google Politics & Elections Team
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