
*Google Internal Data
And this isn’t just on a national level; the trend is also strong in the states. The 2008 Franken/Coleman Senate race in Minnesota was one of the hottest in the country and voters also got started early in their research. Fully 70% of searches on the candidates’ names came before October 1st.
This cycle, early searching has been dramatically higher than the 2008 race. Searches for Governor Romney from June 27, 2011 - July 15, 2012 are three times higher than searches for Senator McCain in the same period four years ago--a sign that Obama and his allies are attempting to capitalize on in their move to define their opponent early, when many voters are making their initial assessments.

McCain data: June 25, 2007 - July 13, 2008
Romney data: June 27, 2011 - July 15, 2012
*Google Internal Data
Investing early is a growing trend in other industries as well - most notably in the retail space where stores are opening their doors and upping their promotions well in advance of Black Friday. And guess what? 34% of people now start their holiday shopping before October (Shopper Sciences). Take two other monumental events this year - the Super Bowl and the Olympics. Pre-released Super Bowl spots from Chevy and VW scored millions of views on YouTube in advance of game day while Visa and Coke Olympics campaigns topped the Ad Age viral video chart in May -- a full 3 months before the summer games.
Why does it pay to be an early mover? For starters, it’s easier to break through. According to Politico, the 2012 cycle may go down in history as the most cluttered and expensive. Reaching engaged voters when they’re researching candidates, reading up on issues and forming opinions early just makes sense. Finally, you get more bang for your buck earlier. On average cost-per-view for Youtube TrueView advertising increased 267% in the 2010 Cycle in October 27 - November 2 compared to the three months prior.
Here are a few simple strategies to buy more efficiently and make an early investment count over time:
1. Capture the attention of early searchers by starting early
When voters are looking for information on candidates or important issues, search is the first place they turn. Help them find you fast by making your message stand out via search ads and then convert their interest into signups, volunteer hours, and donations. And with mobile search traffic on candidates skyrocketing from less than 1% of total queries in January 2008 to at least a quarter today, make sure you have a mobile-optimized website that makes it easy for smartphone and tablet users to connect with you.

*Google Internal Data
2. Complement your TV buy with online and mobile video
With 45% of likely voters nationwide saying that live TV isn’t their primary mode of consuming video (Shopper Sciences, April 2011), a
multi-screen strategy is a must-have for a successful campaign. Online and mobile video not only extend a TV campaign message more efficiently over time, but deliver unique creative solutions like interactive video ads that can transform your campaign messages into engaging experiences to persuade voters.
3. Speak to key audiences continuously with targeted display advertising
You know who your key voters are, and targeted display ads are efficient enough that you can go up early and never come down. Whether you want to reach suburban moms, NASCAR dads or Hispanics, targeted display advertising lets you communicate continuously with your key audiences, wherever they are. Reaching your primary audiences in the right moments over time and across devices is an effective way to drive awareness, engagement and voter preference.
4. Remarket to engaged users
Remarketing lets you continuously re-engage people who previously visited your website or watched your online video. For example, you can tailor messaging specifically to those who may have visited an action page of your candidate’s website, but didn’t sign up or donate. Whether you’re looking to raise money, solicit volunteers or any other goal, remarketing should be a strategic component of every campaign.
5. Use social extensions to boost your search performance and discoverability
Start early and build your campaign’s social marketing efforts by sharing social annotations like +1 buttons between your ads and social network pages. This feature helps build a larger collection of social recommendations that improves ad performance. Ads displaying a +1 annotation have seen clickthrough rate uplifts of 5%-10% (Google Internal Data, 2012)
Posted by Jennifer Gross, Google Politics & Elections Team
This comment has been removed by a blog administrator.
ReplyDeleteGreetings! I’ve been reading your site for a while now and finally got the courage to go ahead and give you a shout out from Philippines! Just wanted to say keep up the good work!
ReplyDeletewww.gumawawebsite.blogspot.com/2019/03/ang-website-promotion-at-mga-myths.html
If you want to know more about using literary terms, try to check this out! It's really important to know these days
ReplyDeleteSuch a nice blog you have shared here. Thanks for sharing about this with us.
ReplyDeletePlease visit Call Girls in Kolkata to know why The Call girls in Kolkata are known for their dusky and fair skin tone and you can take the service from any of them according to your wish.
call girls in Kolkata
Kolkata call girls
call girl services in Kolkata
Kolkata call girl services
call girl agency in Kolkata
Kolkata call girls agency
call girl agencies in Kolkata
Kolkata call girl agencies
independent call girls in Kolkata
independent Kolkata call girls
escorts in Kolkata
Kolkata escorts
independent escorts in Kolkata
independent Kolkata escorts
https://issuu.com/customercareno
ReplyDeletehttps://issuu.com/customercareno
https://issuu.com/customercareno
https://issuu.com/customercareno
https://issuu.com/customercareno
https://issuu.com/customercareno
https://issuu.com/customercareno
https://issuu.com/customercareno
https://issuu.com/customercareno
https://issuu.com/customercareno
https://issuu.com/customercareno
https://issuu.com/customercareno
https://issuu.com/customercareno
https://issuu.com/customercareno
Online medical research paper writing services are very difficult to complete and many students are always searching for Medical Assignment Writing Services to help them complete their medical coursework writing services and medical research paper services.
ReplyDeleteitunes.com/bill
ReplyDeleteIt is important to seek english language essay writing services and english language coursework writing services since students find help when they visit English Language Writing Services.
ReplyDeleteThanks for sharing such a wonderful blog. Really very helpful.
ReplyDeleteBest CAT Coaching in Lucknow
Thank you for sharing this information
ReplyDeleteroku.com/link
.
Roku Activation
i shared your post عکس پروفایل
ReplyDeleteعکس پروفایل
http://iuok.ir/photos.html
Psychology assignment writing services are very common nowadays since there are very many students in need of Psychology Research Writing Help and psychology research writing services.
ReplyDelete