Politics & Elections Blog: Digital Lessons Learned from 2012

Politics and Elections Blog

Trends, tools and news from the Google Politics & Elections team

Digital Lessons Learned from 2012

Monday, December 10, 2012

Posted by: Rob Saliterman (R Team), Evan Rowe (D Team) and Luke Rodehorst (IE Team) Google Politics and Elections TeamExploring the 2012 Digital ElectionDigital Compilation from the 2012 Campaign Cycle” booklet1. Delivering Maverick PAC’s Message to the Right Audience Read the full case study here2. Ami Bera went up early to avoid the noise and define the candidatesRead the full case study here3. Click-to-Call-CongressRead the full case study here4. Extending the Reach of TV with a complimentary online video strategy on YouTubeRead the full case study here

Labels: 4 Screens to Victory , 4STV , ads , advertising , case studies , Digital Playbook

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