Politics & Elections Blog

Web Analytics Success Measurement For Government Websites

Tuesday, October 13, 2009

[Cross-posted from the personal blog of Google Analytics Evangelist Avinash Kaushik]

www.belgium.be

Q: Tell me a bit more about what your site does, like what are the real goals (or give me some ideas about it) and what challenges you face, what do you expect people to get out of it?
[Best Practice:]A: The goal of our site is to be a portal to all the official information there is about Belgium and make information easy to find. Visitors should be able to figure out which Ministry is responsible for what tasks.
[Best Practice:]English language siteGoogle Translate~ Are Visitors able to find the information they are looking for?

~ Are the Visitors satisfied with their experience?

~ What is the most popular content on the site? What area can we prioritize higher than it currently is?

~ How long does it take for someone to find key information they want?

~ Does the right information actually exist on the website? What major things might we be missing on our website?

Web Analytics 2.0Q1. Are Visitors able to find the information they are looking for?4Q from iPerceptionsWere you able to complete the purpose of your visit today? primary purpose by task completion rate

Which of the following best describes the primary purpose of your visit?Remember:Q2. Are the Visitors satisfied with their experience?hippoAre our Visitors happy with our website?Based on today’s visit, how would you rate your site experience overall? belgium.be contact us form

Remember:34 questions!Q3. What is the most popular content on the site? What area can we prioritize higher than it currently is? content vs visit distribution

Measure Downloads: tracking downloads

squirrelingOutbound Link Tracking:

Remember:Q4. How long does it take for someone to find key information they want? average time to this page

Remember:Q5. Does the right information actually exist on the website? What major things might we be missing on our website?internal site search analysis

bounce rate turbotax page level survey-1[1]

Remember:Note: What was not tracked or emphasized. . .One last quick example. . . recovery.gov

www.recovery.govVisitor Loyalty and RecencyFraud, Waste & Abusewww.belgium.bemy blogPS:Web Analytics 2.0PPS:

Brand Measurement: Analytics & Metrics for Brand Websites

Measuring Success of Non Ecommerce Websites

Measuring Web Analytics Success for Small Business Websites

Outcomes, baby!! Measure Macro AND Micro Conversions

Six Recommendations For Measuring Success of Your Blog

Open Government and the Federal Register

Wednesday, October 7, 2009

[Cross-posted from the Google Public Policy Blog]Federal Registeris taking stepsXML formatData.govCenter for Information Technology PolicyannouncedFedthread.orgWashington PostPosted by Betsy Masiello, Policy Analyst

Your world, your base map

Wednesday, October 7, 2009

[Cross-posted from Google's Content Central Blog]
Today we released new base map data for the U.S. in Google Maps, Google Earth and other Google services. We developed this map by integrating data from many sources, including datasets provided by government agencies and other organizations with an interest in making their mapping data widely available.

One such organization is the USDA Forest Service, which provides comprehensive and detailed data for all of the national forests within the U.S. Using this dataset, we've been able to show the boundaries of U.S. National Forest-managed forests and grasslands in our base map, making these lands more visible in Google Maps. We've also used Forest Service data to improve roads and trails on these public lands."An important part of the mission of the USDA Forest Service is informing the public about the forests and grasslands we manage. In order to achieve this, we want information about our lands to be accessible to as large an audience as possible," said David George, Geospatial Service and Technology Center, USDA Forest Service. "We are very pleased that Google has used our geospatial datasets to improve the base map in Google Maps and Google Earth so that everyone can easily discover, navigate and enjoy these public lands."

National parks, forests and other public lands in the Pacific Northwest, based on data from the USDA Forest Service, the U.S. National Park Service and other sources

We've also created the Base Map Partner Program to enable organizations with mapping data to contribute their data to Google Maps and Google Earth. This program, like those we've introduced for other map content types, offers organizations with mapping data -- and an interest in making it more visible and useful to internet users -- a straightforward process for adding this data to Google's services. We now provide specifications on the types and formats of base map or "vector" data we welcome, including new roads, housing developments, parcel data, points of interest and bike trails. We hope that organizations with mapping data, such as local governments, regional GIS consortia or real estate developers, will take this opportunity to improve and enrich our base map for their community.

If the opportunity is of interest to you, tell us about your organization and your data. If you don't have large datasets to provide, but do have edits to the map to suggest, then try our tool for easily suggesting edits.

We look forward to hearing from you.

Posted by Megan Quinn, Business Product Manager

Google for the Public Sector lands in Oz

Thursday, September 17, 2009

(Cross-posted from the Official Google Australia Blog)
The Australian public sector has a great track record of embracing the web. Australia was the first country to launch a Google election site in 2007, the NSW government map makes public spending more transparent, and the recently announced Government 2.0 taskforce has been charged with accelerating Government onto the web.
Australians spend more time online than on any other media, and more people access government information online than in any other way. The Internet makes government more transparent and accountable and has opened up communication between politicians and their constituents.

In this spirit Senator Stephen Conroy, Minister for Broadband, Communications and the Digital Economy, tonight launched Google for the Public Sector, www.google.com.au/publicsector, a guide to the tools and best practice for the public sector to reach, communicate and engage with their communities.

Many of these products are used by governments around the world to:

Foster direct and open communication (YouTube, AdWords, Blogger)

Encourage participation in public debate (Moderator)

Tap into the public pulse (News Alerts, Insights for Search)

Target and maximize online presence (Webmaster tools, Analytics)

Lead the shift to cloud computing (Apps, Enterprise)

To see these tools in action:

Posted by Iarla Flynn, Head of Public Policy

Open Source report from Gov 2.0

Thursday, September 17, 2009

(Cross-posted from Google's Open Source Blog)Gov 2.0 Summit

Paul Rademacher, Google and AllForGood.org, Brian Behlendorf, White House Consultant and Richard Lin, CodeforAmerica.orgvideo-archivedAneesh ChopraVivek KundraApps for Democracy

Beth Noveck provided the most comprehensive picture of what progress had been made by the new administration and its policy road map.

Best of Show for Crowd-Rallying: Carl Malamud discussed the need to make judiciary information — data and hearings — truly public in a day where “public” means “on the Internet.” In his speech designed in part for an audience not in the room, his closing comment asserted government operating systems should be Open Sourced brought the crowd to resounding applause.

Favorite Projects: Anything visualized — and most frequently enabled by Open Source.

Killer App: All things Geo-spatial.

Significant Announcement: The General Services Administration (GSA) will begin experimenting with the use of OpenID to manage identity on government web sites.

David Recordon, OpenID Foundation Board of Directors
TwitterGovLoopOpen Government Directive
Guest post by Deb Bryant, Public Sector Communities Manager, Oregon State University Open Source Lab and Producer, Government Open Source Conference

Google Australia: Public sector tips from Down Under

Monday, September 14, 2009

Google election site

Gov 2.0 Summit Videos

Monday, September 14, 2009

Gov 2.0 Summitvideos of most presentations are now onlineTCP/IP creatorpublic data search and visualizationPosted by Ginny Hunt, Public Sector team

Politics and Elections Blog

Web Analytics Success Measurement For Government Websites

Open Government and the Federal Register

Your world, your base map

Google for the Public Sector lands in Oz

Open Source report from Gov 2.0

Google Australia: Public sector tips from Down Under

Gov 2.0 Summit Videos

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