Politics & Elections Blog: 2012 was the breakthrough year for digital persuasion across 4 screens

Politics and Elections Blog

Trends, tools and news from the Google Politics & Elections team

2012 was the breakthrough year for digital persuasion across 4 screens

Monday, November 12, 2012

Total US Mobile searches related to finding a voting location increased by 164% from Monday to Tuesday. This trend was even more pronounced in battleground states.

Quite a few voters leave their homes on Election Day and are still undecided.

On the day of the election, throughout the US, the majority of Obama-related searches occurred on mobile devices as millions of Americans stood in line and travelled to their polling places.

In Maryland, where same sex marriage legislation was passed, total searches for gay marriage increased by 482% from the same period last year.

Since April 2011, when Romney officially entered the race, over 700,000 videos mentioning Obama or Romney have been uploaded to YouTube, and these videos account for 2.8 billion views.

77% of TV viewers use another device at the same time in a typical day. (Google Multi-Screen Research)

During the second Presidential Debate, energy-policy related searches on tablets spiked by 359% immediately after the question about gas prices. This shows how people reach for their tablets in response to things on TV.

four screen strategy
Posted by: Jennifer Gross on behalf of the Politics & Elections Team

Labels: 4 Screens to Victory , 4STV , ads , advertising , Politics & Elections Blog

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