Politics and Elections Blog
Trends, tools and news from the Google Politics & Elections team
Join the Conversation About Same-Sex Marriage on Google+
Tuesday, March 19, 2013
Posted by
Ramya Raghavan
, Google+ Politics Team
In exactly one week, the Supreme Court will begin hearing oral arguments on the issue of same-sex marriage. It’s been a hot topic and there will no doubt be a flurry of activity related to the cases. Recently on Google+, we’ve seen a variety of
posts
about this issue and the community is just getting warmed up.
Starting tomorrow at 2 p.m. EDT, you can view a series of Google+ Hangouts exploring the issues related to the same-sex marriage debate. The “State of our Unions” Hangout series will include
Washington Post
journalists and writers such as Chris Cillizza, Nia Malika-Henderson, Jonathan Capehart, Liz Tenety and Robert Barnes as well as participating organizations The Advocate, The Center for American Progress, The Family Equality Council, Gay & Lesbian Advocates & Defenders, The Heritage Foundation, SCOTUSblog, and Third Way (#stateofourunion).
State of our Unions
hosted by The Washington Post
March 20 - Tell it to me straight: The facts behind the cases
March 21 - Evolving Conversations: Is this the new civil rights movement?
March 22 - Keeping Faith: The role religion plays in the gay marriage debate
March 26 - Getting Real: What are the real-life impacts of these decisions?
March 27 - Arguments made -- now what?
The
Pride Plus Google+ Community
will also cover the topic with “At Last? A Marriage Equality Hangout Series”, taking your questions and debating them among their panel of activists and LGBT nonprofits (#Time4Marriage).
At Last? A Marriage Equality Hangout Series
hosted by Pride Plus
March 22 - Why “Marriage” Matters
March 25 - Real Couples, Real Stories
March 28 - If we win? If we lose?
So whether you're a political junkie or just want to express your opinion, join the conversation with other community members and experts who are passionate about the topic by using the above hashtags or #supremecourt and #gaymarriage.
Fireside Hangouts: Join President Obama on Google+ after the State of the Union
Monday, February 11, 2013
When President Obama heads to a joint session of Congress tomorrow night, he’ll be honoring the 200-year old tradition of delivering the State of the Union to Congress and the American people. Two days later, the President will turn to Google+ to continue a
more recent tradition
, by taking
questions online
after his speech. You can tune in to the Hangout this Thursday at 4:50 p.m. ET.
Much like the Fireside Hangouts held by
Vice President Biden
and Domestic Policy Director
Cecilia Munoz
over the past few weeks, the President’s Fireside Hangout will include a group of people who regularly discuss important issues of the day online. During the conversation, the selected participants will ask the President their own questions—but we’d also like to hear from you before the Hangout. To let the President know what’s on your mind, head to the White House YouTube channel and submit a video or text question. You can submit or vote on questions you’d like to hear him address until 11:59 p.m. ET on Wednesday, February 13.
Looking for inspiration for your question? Watch the President’s State of the Union speech
on YouTube
tomorrow night at 9 p.m. ET, as well as the Republican response from
Senator Marco
Rubio directly afterwards.
Then tune in to Thursday’s Fireside Hangout on the
White House Google+ page
or
YouTube channel
for a unique online discussion between the President and the American people on Google+.
Posted by
Ramya Raghavan
, Google+ Politics
Exploring the Digital Election
Wednesday, December 12, 2012
Last week, Google and CNN hosted 300 campaign operatives and journalists to discuss how political campaigns broke new ground in 2012 using the internet to fundraise, persuade, and mobilize with unprecedented targeting and measurement. The "Exploring the Digital Election" panels featured Andrew Bleeker, Digital Director for Obama for America, Zac Moffatt, Digital Director for Romney for President, as well as representatives from Facebook, Twitter, leading US pollsters and political journalists.
Posted by the Google Politics & Elections Team
Digital Lessons Learned from 2012
Monday, December 10, 2012
Posted by: Rob Saliterman (R Team), Evan Rowe (D Team) and Luke Rodehorst (IE Team) Google Politics and Elections Team
Last week, Google and CNN convened more than 300 campaign operatives and journalists to discuss how political campaigns broke new ground this year in using the internet to fundraise, persuade, and mobilize with unprecedented targeting and measurement. The event, “
Exploring the 2012 Digital Election
,” featured the Obama and Romney campaigns’ digital masterminds, but it’s important to also recognize the innovative strategies and tactics of down-ballot campaigns and issue advocacy groups.
Google’s “
Digital Compilation from the 2012 Campaign Cycle” booklet
contains eight case studies on how the internet has revolutionized politics.
Here are four key examples from groups that set a new standard in online political advertising:
1. Delivering Maverick PAC’s Message to the Right Audience
Maverick PAC, led by Co-Chairs George P. Bush and Jay Zeidman, is engaging next generation Republican leaders from business, politics and law to build a national network. To gain traction with a younger audience and maximize visibility, Maverick PAC turned to YouTube to tell their story. By partnering with Story Partners -- a DC public affairs firm -- they maximized the exposure to the target audiences.
Read the full case study here
.
2. Ami Bera went up early to avoid the noise and define the candidates
Dr. Ami Bera ran for Congress in 2010, losing a close race in the Sacramento suburbs. In 2012, with voters inundated with messages from dozens of candidates and ballot propositions, as well as statewide redistricting, guaranteed a tighter race. But in an area with many competitive races and proposition campaigns, the Bera campaign knew traditional media alone would be insufficient to communicate with voters effectively. So they turned to digital to extend the reach and frequency of their offline ads and reach key audiences efficiently.
Read the full case study here
.
3. Click-to-Call-Congress
As the U.S. Senate considered legislation critical to the clean coal industry this spring, the American Coalition for Clean Coal Electricity (ACCCE) sought ways to mobilize grassroots supporters of the legislation across the country to make their voices heard. Partnering with social media marketing firm New Media Strategies, ACCCE used numerous Google tools, including click-to-call mobile advertising, to connect constituents with their Senators.
Read the full case study here
.
4. Extending the Reach of TV with a complimentary online video strategy on YouTube
Priorities USA Action, the leading Super PAC in support of President Barack Obama, turned to online ads in order to outmaneuver their better-funded opponents: Republican Super PACs American Crossroads, Crossroads GPS, and Restore Our Future. Working closely with agency Global Strategy Group, Priorities developed an efficient and effective YouTube video and Google search strategy to re-elect the President of the United States.
Read the full case study here
.
New study: Voters tuning in earlier, find Internet the most reliable for candidate info
Wednesday, December 5, 2012
Cross-Posted by
Karl Agne, Founding Partner GBA Strategies
and
Robert Blizzard, VP Public Opinion Strategies
[From time to time we invite guests to blog about initiatives of interest, and are very pleased to have Karl Agne of GBA Strategies and Robert Blizzard of Public Opinion Strategies join us here. – Ed.]
New post-election research conducted by GBA Strategies and Public Opinion Strategies in Colorado -- a critical swing state in 2012 and 2014 -- contains several key lessons for those seeking to understand not just what happened in 2012, but what this election means for 2014 and beyond. First, the traditional campaign timeline for communicating with voters - slowly building communications volume and television point levels to reach a crescendo in the final weeks of the campaign - is history. This research examined not just when voters tuned in to the campaign, but also when they tuned out. The lesson - voter engagement peaks in September and early October; by the final week of the campaign, more than 1-in-3 voters have stopped following congressional campaigns completely.
Of course, persuadable voters still break much later, forcing campaigns to weigh the relative importance of turnout messages geared toward base voters with persuasion targeted to a much smaller (but often decisive) universe of swing voters who engage in the campaign much later, make their voting decisions much later, and wait much longer to vote. And that leads to inevitable questions of how to reach these very different groups of voters in the most effective and efficient manner possible. Increasingly, campaigns are turning to online tools to answer those questions. This poll shows that voters now identify the Internet as the most reliable source of information for learning about the candidates in a congressional campaign and gathering the information they need to make their decision.
Learn more about this new study and
read the memo here
.
On Politics: Google Consumer Surveys Measure Up
Friday, November 16, 2012
As analysts continue sifting through the winners and losers of the 2012 campaign, one thing has become clear: online market research and polling has well and truly entered the mainstream.
When we launched
Google Consumer Surveys
back in April,
we pledged
to bring a fast, accurate, and affordable way to conduct market research. Over the course of the presidential race, we
looked at
voter preferences on issues, conventions, candidates, and even the outcomes of debates. Our service is powered by the voices of web users, like you, who answer anonymous polling questions.
So how’d you all do in your first election with us? Pretty spectacularly.
Nate Silver, of NYT’s FiveThiryEight blog - who many consider to be the ‘high priest’ of statistical polling data -
concluded
that Google Consumer Surveys was the #1 most accurate poll online and the #2 most accurate poll overall, surpassing many well-established and recognized traditional polls. Further,
the Pew Research Center
evaluated the tool in great detail said it will likely be an important addition to the research tool kit available to pollsters.
At the same time, your answers help support high quality websites that earn money from showing micro-surveys on their sites. Google Consumer Surveys run on top sites across the web. (For more on how the nuts and bolts of these surveys work
check out this video
). By answering questions, you’re helping to fund premium content - your favorite columnist, reporter, photographer, magazine or opinion-maker. These surveys support publishers such as Texas Tribune, Boone Newspapers, Digital First Media (Denver Post and other regional papers) and help to keep content online free.
But, political campaigns and publishers aren’t the only folks who are benefiting from Google Consumer Surveys. Academics, start-ups, non-profits and major consumer marketers are using the tool to improve their products, better understand their customers, and conduct detailed
research
.
With the holiday shopping season upon us, like a lot of you, we’ll be shifting some of our focus to helping understand consumer preferences around holiday gift buying. Taking what we learned from politics, we’ll work with marketers and partners to share trends and insights, and help our partners connect with their current and future customers.
If you can’t wait for our shopping-season results, why don’t you
go ahead and run a survey of your own
!
Posted by: Brett Slatkin on behalf of the Google Consumer Surveys Team
Google by the Numbers: The 2012 US Election
Thursday, November 15, 2012
Last week, more than 120 million Americans went to the polls to cast their vote for president, Congress, and hundreds of statewide and local races. Since we launched our
Google Politics & Elections program
in January at the Iowa Caucuses, we've seen unprecedented digital engagement in this election on Google and across the web. We wanted to share some stats about how our products, including our
Voter Information Tool
and the
Civic Information API
, were used to find voter information like polling places, sample ballots, early voting sites, and voter ID requirements:
In the two weeks leading up to the election, we served over 23 Million voter information queries across our sites and third-party apps.
Over 100 developers built apps using the Civic Information API, including the League of Women Voters, Lawyers' Committee for Civil Rights, and AT&T.
More than 600 sites embedded our Voter Information Tool, including CNN, the Huffington Post, and both the Democratic and Republican Congressional Campaign Committees.
We're thrilled to have been able to help millions of Americans find the information they needed to vote, both on Google and across the web. Now we're off to do the same in other countries like
Ghana's elections
next month and the Czech Republic, Italy, and Kenya next year.
Posted by Eric Hysen, Google Politics & Elections Team
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